Content Management (CMS)

Business Catalyst is an all-in-one Content Management System and Digital Marketing platform designed for Creative Agencies like AJ’s Full House. This powerful tool allows us to bring together all the core features you'd need to build most websites including eCommerce, Events, Membership, Blogging, Directory & Forums and a whole lot more. It allows us implement fully functional, scalable and powerful website using the built-in modules, html/css and other front end technologies such as Javascript and Liquid Markup. We are able to build highly functional, creative websites that perform and function with our clients high quality standards in mind.

User Permissions and Access Control

User Role Permissions allow administrators to set and control what level of access each admin user has. If you want more control over who can publish content then setting up Content Workflows allows content to be managed by one some admins but needs to be approved to go live by administrators with a higher level of access.

Content Tools

With a simple yet powerful content management system we can track who is making changes with access to a full audit log.If there is a mistake made we are able to use our Version Control to Roll Back those changes and head of issues before they become a much larger problem. The powerful reporting allow us to see critical information about a project and we even schedule the release of content depending on date and times that need to take place in order to perform at optimal levels.

Site Management Around The Globe

We can keep an eye on your business and performance from across the globe. With access to the Admin Console on any device any time with HTML5 charts for reporting and tablet/iPad support we give our clients and our agency the tools we need to allow our clients to outperform their competition while more easily connecting with their customers and their audience..

The Power Of Search

One big reason we have chosen Business Catalyst for our agency and our clients lies in it’s search engine optimization features. Search engine optimization is essential for any website, but begins with a system that supports best practices. Business Catalyst comes with the right features out-of-the-box, with 301 redirects, SEO friendly URLS, canonical URLs, customizable meta-tags, and integration with Google's webmaster tools.


eCommerce capabilities are built right into the platform, meaning you can set up a powerful, SEO-friendly online store

Sell physical products

Sell physical products with all the standard tools you'd expect including inventory management, attributes & grouping. Integration options with popular shipping providers and payment gateway solutions make the out of the box powerful eCommerce solution.

Sell digital products

Upload and sell digital products online. Provide optional added security by limiting how many times a customer can download a product or restricting whether customers can download from any IP address.

Easy billing and shipping integration

Business Catalyst automatically integrates with a range of global payment gateways, making online store setup a truly turn-key experience.

Boost sales with discounts, vouchers and referrals

With powerful tools such as discount codes, gift vouchers, referral tracking, and affiliate programs, you can help boost sales.

Automate recurring orders

Business Catalyst allows you to sell products with built-in recurrence, meaning you can sell on-going subscription services or recurring product purchases. Payment and invoicing is all automated.


Everything you need manage and sell tickets to events including member pricing, seating capacity and more. With Business Catalyst you can mix modules to get powerful results. For example using the membership module and the event module you can create scenarios where logged in members receive discounted event pricing.

Event Management Tools

Once configured it's easy for Business Owners to add a new event. Automatically schedule reminder emails to attendees or trigger system emails with location details. It's all possible without a line of back end code.

Online payment

Take payment for events straight through to your integrated bank account. Offer discounts to logged in Members and using some custom JavaScript build multi seat pricing, early-bird, table pricing and more.

Seating Capacity

Using seating capacity your event comes offline when the event is sold out. What’s unique about Business Catalyst is the built in Email Marketing features which allow you to add attendees to an email list, send automated emails, follow up after an event and more.


Blogging tools are designed to be easy to use and easy for Business Owners to manage their content. Business Catalyst includes all the features you’d expect from a powerful blogging platform, included out of the box in BC. Being in integrated features you’re able to easily feed blog posts to any part of the website simply by dropping a tag on that page or module. It’s pretty easy, no plugins, no widgets, no custom development.

Content Marketing

For marketers, it really gets interesting when you leverage from the integrated features and make them work together. This is where you’re able to provide powerful solutions for your clients that most other systems will struggle. Why not team the Email Marketing module and the Blog module to blast out the latest blog posts that month automatically with no manual work needed.

Social Integration

Of course all the features of the blog include full integration with Social Media for comments and sharing as well as Tag clouds, archiving, SEO optimised and more.


Membership subscription websites are costly to develop in most systems. However Business Catalyst includes powerful online membership features that open up the world of possibilities, especially when you team it up with Events, eCommerce or a Webapp.

Take Payment for membership

Take online payment for Memberships with payment straight through to your connected bank account.

Recurring Automatic Membership

There's many options available including one-off payment or set up automatic recurring membership payments. There's no better membership solution to maintain member retention

Membership Secure Zones

On successful payment the member sets their own login and password and is granted access to a secure zone. Any content in Business Catalyst can be configured to sit behind secure zones. If recurring payment fails for any reason access is automatically revoked and the member notified of the failed payment by email.

Automatic Invoicing

Invoicing is automatic with the member receiving notice pending payment. All manageable for the Business Owner through the Business Catalyst CRM.

Customer Database (CRM)

Business Catalyst’s built-in CRM database comes integrated with all of our web form, eCommerce, membership, reporting and content management features, enabling you to better service your customers - all without coding or configuration.

Manage customers

Every customer interaction is captured into the CRM database and linked to the customer's unique contact record – meaning you can filter, search, and manage leads with just a few clicks. Business Catalyst records data on online store orders, blog comments, secure zone access, contact forms, email newsletter engagement, and more.

Extend the database

If you have custom requirements for the database you can extend the standard fields to include your own custom fields making the CRM quite powerful for companies to manage their customers. Create Tasks, Meetings, Notes and set Reminders to other administrators to follow up leads.

Email Hosting

Email hosting is included with Business Catalyst providing an easy solution for customers to manage their digital infrastructure in one place with one login. A powerful solution for your company emails including secure access to IMAP and POP email as well as Webmail. Hosted and supported by Adobe, all included in your hosting costs.

DNS Hosting

With Business Catalyst DNS is included in your hosting making BC a truly integrated solution for your digital assets. No need to have multiple suppliers, multiple costs and more points of failure. Consolidate your services and remove the headache.

Digital Marketing

In today’s digital environment a website isn’t about static webpages managed by developers. The best Content Management Systems put the tools and functionality in the hands of the business. With guidance and support from the agency businesses are able to take more of a proactive approach to executing their Digital Marketing objectives.

Email Marketing

It’s 5 times cheaper to engage an existing customer than it is to find a new customer. That’s why integrated email marketing has always been a unique selling point for Business Catalyst. It’s true other systems can connect to third party email marketing programs but having it integrated means it’s much more powerful.

Automated & Sequence Email Marketing

Create an unlimited number of campaigns and send as many newsletters as you like. Extra emails cost less than 1 cent per newsletter.

Send Emails to Reports

Send email campaigns to Reports not only Lists. A powerful feature that allows you to send email campaigns to reports that you create in Business Catalyst such as “all females younger than 30 years old, that made a purchase online, from within Sydney, during the last 3 months”. Tap into Business Catalyst’s built-in CRM database to extract targeted marketing lists. Lists can be based on past orders, web form responses, forum membership and more. Create lists manually by individually adding customers, or importing lists from other applications via a simple spreadsheet format.

Exclusions and filtering

Apply exclusions and filtering to your email lists. For example send an email blast to All Customers, Excluding Customers that enquired online in the last 12 months.

Automate Content in of email campaigns

Of the most powerful email marketing tools in Business Catalyst is the ability to consume content automatically inside of email campaigns. If your website includes a blog feature and you’d like to market that content to your subscribes BC enables you to send emails automatically with your most recent email campaigns automatically injected into the blast. Any content can be set up like this including shop products, new arrivals, on sale items and more.

All your email data in a single database

More data disparity nightmares and syncing data between systems because all your data is in one system (Business Catalyst) with one cost. Lower overheads, make management simpler, more powerful, and better visibility over analytics. 10,000 email credits per month included with your hosting plan makes it attractive and affordable.

Reporting & Analytics

Business Catalyst offers a powerful reporting suite of reporting tools – from web page views, online store orders through to whether a custom opened an email campaign and what they did online after they clicked through to the website. Business Catalyst records every customer interaction and give you the tools to track all data.

Dashboard Analytics

Every time you login, you’ll be presented with a bird's eye view of how your site’s performing. With key metrics, charts, and a live feed of customer activity, keeping your finger on the pulse of your business has never been easier.

Analyze everything from sales to visits to email marketing

From sales to visits to email marketing, quickly track your top performing pages, most popular online products, sales and order volumes, newsletter subscription and more. Everything you need to monitor, measure, and market your business.

Custom reports

The custom report builder allows you to easily set up any customer reports. Filter the data, export to PDF, use the email marketing tools to send the report to business managers or save the data as a new Email List. With an integrated and unique CMS like Business Catalyst the data is powerful.

SEO Optimization

With so much effort invested into digital marketing tools Business Catalyst needed to be SEO compliant and optimized. So that’s exactly what we did. Business Catalyst invests a lot of energy into giving all the tools and features you’d need to help your website rank well and stay there. Easily manage meta data, manage URL redirects, domain redirects, full control over canonical URLs and more.

Why Choose AJ's Full House

We are a Atlanta based digital marketing and solution provider. Our focus is based on delivering high quality solutions and services to build our clients businesses and brands by making them more visible to their target audience.

Find Out Why Our Clients Choose Us