Your business should be investing in video

Your business should be investing in video
05 Jun 2017 53300 Comments 0 Trackbacks Andrew Johnson

It's about building trust

First and foremost, it’s about trust and building long term relationships with you customers. Trust is a foundational piece of gathering leads, increasing traffic, creating conversions, and finally, for making the sale for any business. Video is one of the most powerful tools to make that happen, and year over year online video is increasing in popularity. So much so, that, Youtube is now the second largest search engine on the internet. People are even now turning to the social outlet for their T.V. shows, with watch time for people's favorite shows growing by 50% this last year.

It’s a perfect time

Now is a pivotal time for businesses to grow with video online and here are some reasons why. Video can boost your conversions and sales online and in a retail setting. Adding a product video or explainer video can boost conversions by up to 80% and studies are showing that by adding an explainer video a business can increase sales by over 75%. It can’t be denied that video is a powerful tool to build trust, convert more traffic, and make more sales, but that isn’t the only reason to invest in video. Truth be told search engines, especially Google love video. Videos allow you to increase the time spent by visitors on your site. This longer exposure builds trust and can develop the social signals search engines value in ranking your website. You are over 50 times more likely show up first on Google if you have a video embedded on your website. Not to mention that since Google owns YouTube, there has been a significant increase on how much videos affect your search engine rankings.

Content, Time, and Place

Consumers are attracted to informative content, not just any old video will do Make sure you have engaging content helps explain your business, product, or service. If you are releasing a new product or a service, create a video to show who you are and how it works. Over 95% of users say they have or will watch a video to learn more about a business, product, or service. Of the over 40% of businesses who use video marketing as a tool, over 80% of them said they have been effective. Even if you don’t have a huge budget for your video you can create animated videos. Animation works and can help people understand difficult concepts.

Let’s face it, people are busy and video is a fast and effective way to engage, explain and deliver a call to action in a very short amount of time. They want to know who you are, what you’re offering, how it works, and how it’s going to benefit them in the shortest amount of time, and video can deliver on this. From there several things will happen, they will share your information, spend more time learning about your product or service, request more information, or make a decision on making a purchase. All within a 10 seconds to a few minutes time.

It’s not just about where you place your videos. You can embed the video on your homepage, or other landing pages relevant to the product or service. Use it on you blog or within social media. Social media has become a powerful platform to reach your audience. With over 50% of all time consumed on the internet being dedicated to some type of social media activity. With this growth have come many types of video tools and services being offered to both friends and consumer alike. Facebook has launched 360 Video, and Live Video. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope, and Youtube is becoming more and more vital within the social media realm. One of the biggest factors in placing your videos is where people are viewing the videos from. Video and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience keeps getting bigger and bigger. In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices. So making sure your video content is mobile ready is more critical now than ever before.

So What’s The Next Step

The first step is to create a plan, and the best way to do that is to sit down and consult with an agency like AJ’s Full House. We recommend that you spend the time discussing what the business, product or service is. What issues or obstacles you are trying to overcome. What problem you are solving or solution you are selling to your customer. What message you’re trying to convey. Who your ideal customer is and let the agency help you create your target market/audience. Even discuss who your competition is, look through the materials they have. Understand how you stand out or apart from them. Look at what they are doing right, and even exam what they are doing wrong, or, not doing at all. By using a discovery process similar to this, and developing a plan you will be able to create and develop a better script and video that encompasses and meets your needs. Last but definitely not least. Understand your budget and timeline, and if you don’t have these, let your agency help you develop them. It will help prevent costly errors later on in the process.

If you need help with consulting, project management or want us to take care of the process from beginning to end please contact us. AJ’s Full House (888)249-3382 and follow us on instagram @ajsfullhouse


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