Social media, I’m sure you’ve heard of it. Since the time of its creation, it’s changed the internet. Honestly, we believe it’s changed the world. The level of connection we have with family, friends, and even businesses across town and even the globe was unprecedented and unheard of 15 or even 20 years ago. Social media platforms like Facebook, Twitter, Instagram, and even YouTube allow us to stay connected, share content that we share interests in, choose products and services and even build relationships with people we’ve never met in person. This offers great opportunities for a business that understands how to use it to attract followers and convert them into customers.
With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days.
Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). Interestingly, Facebook was also the first ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012.
Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. To break down it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users
The importance of social media today for business can’t be overstated or ignored. Social media platforms and users grow at an unprecedented pace, with millions of users globally joining daily. For your business to succeed it’s important to have not only a presence but an active presence on the platforms where your target audience is active. To the left are some current 2019 statistics that you may find interesting.
Social media gives you a powerful free platform to increase brand awareness, increase brand visibility, build customer relationships and can help you increase sales. Taking advantage of this free resource that billions of people are using is a major step in the success of your business. When done properly this added visibility can help set you apart from your competitors, build trust, and increase referrals as well.
People love being involved with a business that is active in building and engaging with their community. This type of active engagement can elicit an emotional response, which in turn drives engagement with both prospective customers and your current following alike. This is why it’s important that you have an agency that understands that the content that you post isn’t just always about your company or the products and services that you offer. We understand just the right amounts of those to promote but also can create and share content that delivers the emotional response you need to succeed.
Social media can be a great way to connect with your customers and improve how you are collecting feedback from them. It enables prospective customers to communicate with you and each other. This improves how you answer questions and handle problems and most importantly it can help increase trust in your brand.
Becoming active and sharing on social media can greatly increase your business’s digital presence. Offering global online exposure through social medias massive amounts of daily online users. When you share content that both attracts and creates a response, even the users that aren’t your target audience can deliver impressive results for your business. The more this digital exposure and social sharing increases, the more opportunities your business has to connect with your target audience and increase your sales.
Social media platforms are a great source of lead generation and consistent high volume website traffic. This can significantly impact your SEO (search engine optimization). Social media actually has 7 out of 10 of things search engines most use to increase rankings and search engines often reflect your social media content and social media presence. The higher traffic also shows search engines that you have valuable content that people are interested in and this is often rewarded in your rankings.
By paying attention to your potential and current customers on social media, you will be able to respond to their ever-changing needs. This, in turn, should help increase your sales and also increase your customer base. This increase in sales and customers will help you establish a larger foothold in the marketplace and also help increase your visibility and SEO (search engine optimization) in the process.
Compared to more traditional forms of marketing and advertising, like print, television, and radio. Social media marketing is a great cost-effective method to reach your customers and a new audience. Access to social networks is free and gives you access to millions of potential leads and customers. Not to mention you are able to hone in on your target audience and customers much more effectively.
Our marketing explainer videos will help walk you through the services we offer. Helping you have a better understanding of the importance of online marketing and the purpose for the services we offer.
Social media is such a vital part of today’s business world. Infinite Loop Marketing would like to help you with your social media marketing. Please feel free to contact us and one of our social media experts will reach out and find out how we can best serve your needs.
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